Big Sky Investments is a marketing agency based in Johannesburg, South Africa. We run Google Ads accounts on behalf of our clients — audits, campaign builds, keyword and negative-keyword work, budget pacing, conversion tracking and monthly performance reporting — together with paid social, analytics and organic search.
Most of our engagements are Google Ads management. This is the actual list of what that involves month to month — not a category, a task list.
A structured review of an existing Google Ads account: campaign and ad group structure, bidding, budget allocation, search terms, conversion tracking integrity and policy exposure. Delivered as written findings with the specific changes we would make.
Search, Performance Max, Demand Gen and Shopping campaigns built from scratch: account structure, keyword research, audience signals, asset groups, ad copy, extensions and the conversion actions the bidding will optimise towards.
Bid strategy and budget pacing, search-term review and negative-keyword maintenance, ad copy testing, asset refreshes and landing-page alignment — on a fixed review cadence, with every change logged so performance movements stay attributable.
Conversion tracking and GA4 setup, offline conversion imports where the sale closes off the website, and monthly reporting reconciled against the client's own system of record. Google Ads data is reported separately from other advertising platforms.
We operate our own internal software, built on the Google Ads API, to manage the client accounts we have been authorised to work in. It pulls campaign, keyword and performance data on a schedule so that our reporting reflects the account rather than a spreadsheet copied by hand, and it writes the routine campaign changes our team would otherwise make one at a time in the interface.
The software is for internal use only. No client and no third party signs into it, and it is used solely by our own staff to deliver the services our clients have contracted us for. Access to each account is granted by the account owner, either by linking the account to our Google Ads manager account or through an OAuth grant, and it can be withdrawn at any time. All data moves over encrypted connections.
Big Sky Investments' use of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.
We review the existing accounts, tracking and history, then write down what is working and what is being paid for twice.
Targets, budgets, account structure and an agreed measurement definition — including what counts as a conversion and who owns it.
Build, launch and manage the campaigns on a fixed review cadence, with a change log behind every movement in the numbers.
One reporting view reconciled against your own records, plus a written read of what changed, what we learned and what happens next.
An advertising account takes years to build and one policy violation to lose. We manage other people's accounts on that assumption.
Send the account, the numbers you do not trust, or the target you keep missing. We will tell you whether we can move it before anyone signs anything.
Important: Big Sky Investments provides marketing and advertising services only. We do not provide financial, investment or trading advice, and we are not an authorised financial services provider in terms of the Financial Advisory and Intermediary Services Act, 2002.
Our office is at 121 Beyers Naudé Drive, Roosevelt Park, Johannesburg, 2195, South Africa. Written enquiries: info@bigskyfinancials.trade.